School & Parents are the customers.One of the most critical and important decisions that parents take for their children, is selecting a school for them. This decision can greatly influence the later course of the child’s life and therefore parents go great lengths to make sure that their children get admitted in a good school. However, making this decision can be very challenging for the parents as  very poor information availability regarding possible options. Usually in a community/area/city 3-4 schools dominate the mindshare and most parents do not know about other viable options  admission in dominant schools are oversubscribed many times thereby making it difficult to get admitted  inefficient application and admission process that is often opaque and poorly organized making the parent experience full of anxiety With over 5 Million Parent interactions & over Half a Million Parent counsellings, Edustoke is on track to Disrupt the conventional Schooling in India

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