HR at Cashgrail Pvt Ltd - Zupee
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Zupee - Performance Marketing Role (1-4 yrs)
Responsibilities:
- Conceptualizing and executing of CPM/CPC/CPI/ROAS campaigns
- Campaign execution and optimization across Google Search, YouTube, UAC, ASA, GDN, DSP and Facebook Ads
- Extensively reporting, analysing and optimizing performance campaigns for target KPI
- Media Buying via Direct partnership with Affiliate & Publisher
- Deep understanding of mobile marketing, attribution tools Like Adjust/Appsflyer/Branch
- Should have some understanding of analytics tools like GA, Tableau, PowerBI, Adobe
Qualifications :
- Degree in B.Tech / BBA/ MBA
- 3+ Years of experience in relevant field
- Google AdWords, Facebook, DV360
- Hands on Experience of working with leading DSP Platforms
- Affiliate and Direct publishers
- Mobile and web attribution
- GTM planning- Budget planning, Campaign development
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