Zupee - Executive - Digital Marketing (2-4 yrs)
- We are the biggest online gaming company with the largest market share in the Indian gaming sector's largest segment - Casual & Boardgame. We make skill-based games that spark joy in the everyday lives of people by engaging, entertaining and enabling earning while at play.
- In the five plus years of existence, Zupee has been on a mission to improve people's lives by boosting their learning ability, skills and cognitive aptitude through scientifically designed gaming experiences. Zupee presents a timeout from the stressful environments we live in today and sparks joy in the lives of people through its games.
- Zupee invests in people and bets on creating excellent user experiences to drive phenomenal growth. We have been running profitable at EBT level since Q3, 2020 while closing Series B funding at $102 million, at a valuation of $600 million. Zupee is all set to transform from a fast-growing startup to a firm contender for the biggest gaming studio in India.
About The Job :
The Executive - Digital Marketing role is based in Gurugram. S/he will report to the Manage / Senior Manager - Digital Marketing.
Core Responsibilities :
- S/he will be responsible for handling campaign operations/analysis/reporting.
- S/he will support in managing, strategizing and executing the campaigns for user acquisition/ engagement/reactivation across the digital platforms and channels i.e. Google Ads ecosystem, Meta ecosystem, programmatic, direct publishers and affiliates.
Our Requirements :
- S/he must have experience in Google Ads - Google Search, Google Display, YouTube, App Installs etc.
- S/he must have experience in Facebook Ads - App Install campaign and other campaigns type
- S/he must have experience with programmatic channels, Demand Side Platforms (DSP) affiliates and/or other partnerships
- S/he must have managed budget min INR 2 Crores in a month
- S/he must have worked on mobile measurement partners (Adjust, Appsflyer, singulars, Branch etc.any one of them)
- S/he must have worked on GA analytical tools among other reporting & analysis and adept in MS Excel
- Experience on Native Platform like Taboola, Outbrain or other self serve DSP (Demand side platform) will be good to have
- S/he must have 2+ years of experience in mobile app marketing
- S/he must be highly analytical with strong data interpretation and leveraging skills
- S/he must be a self driven individual who is willing to put on multiple hats as an well required, open to new skill acquisition and learning
- S/he must have a graduate degree, B.Tech will be preferred
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