ZOTTO - Expert - Digital Growth Hacker Marketing & Search Engine Optimization (1-4 yrs)
Key Roles & Responsibilities :
Content Management :
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Work with designers to ensure content is informative and appealing
- Collaborate with strategy, creative and account management teams for content - creation to ensure content is informative and visually compelling
- Content management and updates (including website)
- Work with strategy team for SEO (search engine optimization) and generation of inbound traffic
Social Media :
- Implement and manage our social media programs to support our overall marketing strategy
- Utilize existing and new social media channels to assist ongoing thought leadership and lead generation programs.
- Define the most important social media KPIs and measure the success of social media campaigns
- Communicate with industry professionals and influencers via social media to create a strong network
Mastering Trends :
- Research trends, best-practices, audience preferences and existing industry content
Stay up to date with current technologies and trends in social media, design tools and applications
- Organic Search Marketing (ASO & SEO): From keyword analysis, setting and following up on targets, to planning and executing.
- Setting up and optimizing online advertising campaigns (Apple Search Ads, Google AdWords, Facebook Ads, etc).
- Put in place a system for measuring, reporting, and optimizing growth metrics.
- Run experiments, conduct data analysis and research to develop insights that reveal growth opportunities.
- Working with the rest of the team to drive user activation and retention, by improving the customer journey, implementing email campaigns, in-app notifications etc.
Desired Skills & Experience :
- Hunger for knowledge and a passion for digital disruption
- 1 - 2 years of experience within Social Media, Content Management or Research within the Digital Marketing world (or relevant experience)
- Excellent knowledge of LinkedIn, Facebook, Twitter, Instagram, YouTube and other social media best practices
- Excellent copy writing skills
- Understanding of social media KPIs and web traffic metrics
- Excellent multitasking skills
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