JOB PURPOSE :

The Creative Executive is responsible for the daily workings of the Netflix account by:

- Creation of innovative, creative platform led solutions

- Collaborating with the Creative Manager and Account Management teams to ensure timely creation and deployment of creative assets on his/her assigned platform

ROLE RESPONSIBILITIES & DELIVERABLES :

1. Creative Strategy :

- Hygiene execution plan basis the content calendar for the month/week

- Research and content creation for new platform daily content

- Build weekly / monthly content ideas to be presented to the Netflix team along with Creative manager and account management team

- Experiment with innovative content formats and culturally relevant content that is platform specific

2. Creative Execution :

- Supervise the daily publishing of assets across platforms in sync with the Programming Executive

- Ideating, conceptualization, scripting, creating & programming of daily hygiene content based on defined audiences & channel ambition (Cadence will change on a monthly basis) across platforms along with the Creative Manager

- Owners of all copy and captions of all assets being deployed on the channel, doing a final check of TOV, enhancing ancillary assets provided by other agencies/creators/production houses, as and when required across platforms along with the Creative Manager

- Updating channel banner & architecture (playlists, channel description etc) across platforms with Programming Executive

- Proactively suggest topical/trending formats and ideas and help execute them with a quick turnaround time across platforms in sync with Creative Manager, Account Manager

- Proactively ideating and pitching a bespoke and feature ideas basis monthly/quarterly strategy (min 5 bespoke + 2 feature ideas per month) across platforms . Ad Hoc writing and concepts for decks if and when needed in sync with the creative director, creative manager and account manager

- Support moderation and engagement for new platform in sync with creative manager

- Work closely with arts & graphics, video and production teams to co-create content

- Write concepts and rough scripts, and create storyboards with the art team

- Write copies and daily social media content concepts that need to be delivered to the art team for execution

- Quality check social media content & responses in sync with the account management team

- Accurate referencing and industry benchmarking

CORE COMPETENCIES :

1. Creativity :

- Research and development of content ideas and concepts based on platform and past content data and insights

- Keen awareness of current trends in advertising and pop culture

2. Customer Focus :

- Timely resolution of client escalations

3. Communication :

- Excellent written and verbal skills

- Ability to create and edit content for spelling, grammar, style and tone

- Respond positively to feedback

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