Role Responsibilities & Deliverables:

- Strong understanding of and experience with Google Analytics, Webmaster Tools, Mobile Analytics

- Knowledge of technical aspects of search engines, search algorithms and how they apply to aspects of Search Engine Optimization (SEO)

- Leading and directing the implementation of strategic and operational on and off page SEO strategies, campaigns, and optimization

- Leading technical SEO analysis and identifying & executing website optimization strategies that deliver organic leads and conversions

- Developing, tracking and monitoring SEO targets, including KPIs and OKRs, in alignment with business strategy

- Collaborating with internal stakeholders across teams and Business Units

- Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO

- Written & verbal English proficiency must, understanding of factors involved in search engine placement, knowledge of keyword research, link building, on page optimization, exposure to various Search Engine Optimization (SEO) tools etc. and experience on Pay Per Click (PPC)/ Search Engine Marketing (SEM) will be preferred

- Create the necessary technical architecture, provide recommendations for keyword, content optimization and site/ link popularity

- Help set, and work toward performance indicators for Search Engine Optimization (SEO) that everyone understands and which complement overall marketing and business objectives

- Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

- Manage client's multiple brand channels on YouTube and day to day activities including Video Optimization, promotions etc.

- Regularly generate weekly/ monthly reporting for all major metrics including traffic, rankings, competition stats etc.

- Documented success with increasing rankings and ROI

- Excellent presentation skills with positive track record of presenting ideas; Proficiency in Microsoft Excel, Word and PowerPoint

Core Competencies :

1. Leadership & Team Management

- Keep team members motivated at all times

- Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)

- Train and motivate the team

2. Industry Knowledge

- Update self and the team on the latest industry trends

3. Customer Focus

- Inside out knowledge of client business

- Timely resolution of client escalations/feedback

4. Planning & Organizing

- Tactfully prioritise tasks and projects to manage work across brands

- Deliver quality work within deadlines with the available resources

- Keen eye for detail

5. Communication

- Excellent written and verbal skills

- Ability to clearly articulate complex ideas and strategies to clients and the team

- Ability to sell work and ideas, and respond positively to feedback

Desired Qualifications & Experience :

1. UG - Any Graduate - Any Specialization OR PG - Any PG Course - Any Specialization; Post Graduation Not Mandatory.

2. Candidates with 5+ years of work experience can apply.

3. Prior team management experience preferred

4. Proven & demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it

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