Strategic

- Work with content partners to generate new concepts and opportunities

- Create case studies along with the Account Management team to be used for award entries, partnerships and pitches

2. Communication & Coordination

- Attend mid size campaign briefs by the Account Management team

- Meet clients every fortnight to understand clients satisfaction with creative strategy and execution and build relationship

3. Creative Strategy

- Decode briefs along with the account management team

- Brand strategy & execution plan basis the decoded client brief for campaigns

- Brand strategy for new client pitches

- Pitch mid-size campaigns to clients along with the Account Management team

- Experiment with new content formats that can be utilized for client pitches, client briefs and new partnerships

- Search for new trends and insights that can be utilized for client pitches, client briefs and new partnerships

4. Creative Execution

- Create contextual, innovative content

- Collaborate with functional teams for executing client briefs

- Work closely with arts & graphics, video and production teams to co-create content

- Write concepts and final scripts, and create storyboards with the art team

- Quality check and vet social media content & responses, SEO content, brand website content, blog content and final scripts written by the team

- Conduct aesthetic checks and edits during pre-production and production stage

- Attend shoots and music recordings to supervise work quality and processes

- Conceptualize ideas related to influencer associations

- Ensure accurate referencing and industry benchmarking by the team

5. Team

- Hire capable, independent resources that can understand, communicate and execute client briefs accurately

- Organize weekly team meetings to track work progress and provide feedback to the team as a whole

- Create a team culture of innovation, research and self-development

- Build more capable teams by mentoring and guiding them

- Work with the L&D team to structure training programs that directly impact work quality along with specific competencies

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