Manager - Human Resources at Zoetropeican India Pvt Ltd
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Zoetropeican - Digital Marketing Specialist (3-5 yrs)
- Create email marketing campaigns to promote products or services. Ensure emails are sent in proper form and template.
- On boarding a new client by aggressive online market study, identifying the new opportunities in sales & email marketing.
- Day to day communication with the brand representatives, taking feedback and notes and updating.
- Preparing of Sales, Budget Reports & Email Marketing planning according to clients requirements.
- Working with Design and content team for promotional creative, Newsletters, Landing Pages, configuration optimizes existing creative, targeting, data monitoring, scheduling, tracking, testing, and deployment etc.
- Led cross-functional team for execution of online market strategy, content strategy including email campaign management, web analytics and management reporting and online brand protection.
- Tracking down the marketing performance - to track ROI and facilitate budget investment.
- Proactively worked with clients, helped them to achieve greater ROI by optimizing the campaigns.
- Responsible for driving NEW customer acquisitions & enriching ad content on website by running targeted campaigns to reach right audience Managed campaign management platform and increased subscriber database.
- Using Analytics tools for an insights data/traffic and knowing customer behaviour.
- Analysing data by creating tag, filters etc. Creating Funnel and setting up goals.
- Campaign planning, developing and on time execution keeping the client's expectation and requirements.
- Formulating brand strategy on multiple digital platforms through online advertising, contests and promotions that consistently exceeded customer acquisition, sales goals and motivating business associates.
- Presenting the key service providers by and insights, Post Campaign Analysis, Analysis campaign and suggesting ways to improve Campaign KPI's.
- Maintaining monthly, quarterly, and yearly summary reports.
- Contributed to keep the extremely happy clients by understanding and meeting their expectations.
- Performed market research and suggested advanced platforms of digital marketing service providers to yield the better results.
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