Zithara Technologies - Marketing Specialist (2-4 yrs)
- Responsible for planning, implementing, and executing marketing campaigns for the company. Researching the market, analyzing trends to help define the organization's marketing strategy, and providing advice as to how to best reach the target market.
Responsibilities :
1. Generating leads for the product from all channels
2. Help create relevant content about the product depending on the channel.
3. Generate leads offline through participation in various events and expos.
4. Create relevant and appropriate website content to bring in organic leads.
5. Analyzing the effectiveness of marketing campaigns and making data-driven decisions to improve future marketing efforts
6. Managing a marketing budget and keeping track of expenses
Skills Required :
1. Proven record in B2B space (preferably, SaaS)
2. Understands Budgeting aspects of Marketing like PPC for B2B space.
3. In-depth knowledge about all platforms where product can be marketed and advertised.
4. SEO skills for blog/content optimization.
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