Designation : Campaign Manager

Level : Account Manager

The Role :

This is a contributor role, reporting into the Head of Account Management. Accordingly, the purpose and key expectations would be as follows :

Purpose :

- To ensure retention and expansion of allocated accounts

The key expectations of the role :

- Achievement of revenue targets for allocated accounts

- Client satisfaction

- Develop expert level understanding of using demand side trading platform translating to effective articulation and positioning of the value proposition to client

- Ensure successful deployment of new products & features at client's end

- Identify opportunities for upsell to existing clients

- Manage project progress against agreed timelines and ensure projects are delivered within stipulated budget

- Manage account growth through implementing campaign solutions: developing campaign strategy, building campaigns, and monitoring and optimizing for spend and performance to meet and exceed customer marketing key performance indicators (KPIs).

- Optimization of accounts through : recommendation of right bidding strategy and budget strategy for the accounts, ensuring efficiency and scale by helping clients adopt - best-fit- product features/functionalities

Competencies required: Knowledge, skills, attitude :

Knowledge :

Essential :

- Knowledge & understanding of programmatic eco-system. Knowledge of basic elements of programmatic campaign execution and information flow

- Knowledge and understanding of demand side platform

- Understanding of the DSPs (for ex: Google DV360, MediaMath)

- Fundamentals of digital technology (for ex: how Http protocol works, how internet works, APIs and client server data flow)

Desirable :

- Knowledge of agency business

Skills :

Essential :

- Business Analytical skills [analysing and drawing meaningful inference from data]

- Ability to build and manage relationships

- Good written and verbal communication

Desirable :

- Solution selling skills

Attitude :

- Teamwork and collaboration

- Self-driven, positive and having a strong bias for action

- Ability to prioritize and multi-task

- Should demonstrate interpersonal skills when dealing with superiors, peers and clients

The Individual : (education and experience)

Essential :

- Bachelor's Degree (BA or BS) educated to degree level or equivalent

- Experience in a fast-paced client-facing role

- Experience in an online advertising role.

- Experience with a focus on Sales/Account Management

- Must be aware of programmatic business, elements and latest market updates

- Proven track record of exceptional performance, high productivity and meeting deadlines

Desirable :

- BE, B Tech or an MBA

- Experience in Account Management, campaign management, client servicing, digital planning and technical operation is plus

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