ZipGo - Social Media Expert (4-5 yrs)
Responsibilities :
- Identify social media platforms and opportunities that bring the brand out in the best light. Manage the social media calendar independently for all these platforms
- Work with internal design teams and external partners to ensure the best posts and engagement across all social media channels.
- Schedule and publish content across social channels daily,
- Continuously monitor social media trends and tools for changes that affect our competitive landscape.
- Become a company advocate in social media spaces, engaging in dialogues and answering questions where appropriate.
- Identify can't-miss social media engagement opportunities for the brand. Strategize and create evergreen content - tap into culturally relevant moments to shape.
- Innovate and iterate on existing social strategies to ensure a best-in-class social experience for ZipGo.
- Work with evangelists and influencers for the category and work with them to co-create contents and posts.
General competencies :
- Proven track record in Planning & executing result-oriented social media campaigns.
- Deep understanding of social media management tools.
- Exceptional writing skills with attention to detail, grammar, and tone.
- Experience working cross-functionally with an array of internal teams.
- Creative outlook with inspired brand content ideas
- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Twitter, Pinterest, etc.)
- Flexible, with the ability to excel in a work environment that is constantly evolving.
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