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06/04 Neha Yadav
HR at ZipGo

Views:178 Applications:52 Rec. Actions:Recruiter Actions:0

ZipGo - SEO/SEM Expert (4-5 yrs)

Gurgaon/Gurugram Job Code: 32451

Responsibility :

- Create & Execute- SEO/SEM- roadmap incl. product interventions.

- Work with editorial/content teams to drive- SEO/SEM- in content creation and content programming.

- Recommend changes to website architecture, content, linking and other factors to improve- SEO/SEM- positions for target keywords.

- Configure and maintain tools like Google Analytics, Google- Webmaster and Google Tag Manager etc.

- The ability to work with backend- SEO/SEM- elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

- Understand business problems and define a technical solution to the problem.

- Conducting regular competition analysis and recommending the plan of action should master the details of the competitive landscape.

- Working closely with Engineering, Research, Quality Assurance Design and Marketing teams to create synergies - leading- to a high-quality product.


- Defining and analyzing product metrics regularly, and use the learning for product innovations and improvements.

- Creating product specifications documents and conducting product specification reviews with key stakeholders such as Engineering, Quality Assurance, Design & others.

- Ensuring timely delivery of projects through proper planning, scheduling, and execution.

- End to end management of Google Adword campaigns.

Functional Competencies :

Proven excellence in Search Engine Optimization, particularly Google.

Strong understanding of Google Analytics, GTM.

Ability to convert- SEO/SEM- idea/experiment into a product spec and getting it implemented.

Ability to handle operational issues in product management.

A functional understanding of HTML, CSS & Javascript development.

General competencies :

- Ability to work with multiple stakeholders and derive consensus.

- Ability to work in teams with a diverse background.

- High analytical ability.

- Strong process orientation.

- Strong ability to work under pressure and deliver tangible solutions.

- Ability to prioritize assignments/projects and work accordingly.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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