ZipGo is hiring "Marketing Manager - BTL & Social Media" for its Gurugram / Gurgaon, India office.

ZipGo is trying to change the urban commute by providing a clean, comfortable, safe, reliable, respectable and affordable transportation option for the 99%. The founding team wants to solve all the issues associated with today's daily commute in our cities including traffic and pollution. We believe it is essential to improve the transportation infrastructure in our cities in order to make them more livable. We are building a smart urban commuting option so that the next million don't buy cars and bikes and instead choose a shared transportation option.

We provide an extremely fast-paced environment for you to apply what you know and learn what you don't. We are working on one of the most complex engineering and operational problem and we can assure you that you will be encouraged, supported as well as challenged to achieve your potential.

Founders: Pritesh Gupta, Gaurav Agarwal and Jitender Sharma.

Role and Responsibilities:

- Designing & implementing marketing plans for augmenting the business volume by enhancing brand visibility & recall.

- Handling appropriate media selection for campaigns. Executing all in-house activities which include developing campaign strategy, roll out plans, Creatives, collaterals, printing and logistics and evaluation

- Establish short/long term budgets in tune with the marketing strategies for achieving business targets

- Identify and develop new markets for expanding the reach of the organization.

- Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness

- Oversee day-to-day management of campaigns and ensure brand consistency

- Create, maintain, and grow new and existing social networks, including Twitter, Facebook, LinkedIn, Blogs, Pinterest, YouTube, Instagram Google+ and others

- Manage company blog and editorial calendar that aligns with social updates

- Monitor social media progress using web analytic tools

- Incorporate optimization strategies, analyze data, and research best ways to increase traffic

- Review success of campaigns and develop ways to improve

- Drive engagement with social media influencers

- Create engaging written and visual content for blog

- Research new media platforms, trends, and industry opportunities

- Write effective, concise copy for multiple platforms, websites, and social networks

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