ZipGo is trying to change the urban commute by providing a clean, comfortable, safe, reliable, respectable and affordable transportation option for the 99%. The founding team wants to solve all the issues associated with today's daily commute in our cities including traffic and pollution. We believe it is essential to improve the transportation infrastructure in our cities in order to make them more livable. We are building a smart urban commuting option so that the next million don't buy cars and bikes and instead choose a shared transportation option.

We provide an extremely fast-paced environment for you to apply what you know and learn what you don't. We are working on one of the most complex engineering and operational problem and we can assure you that you will be encouraged, supported as well as challenged to achieve your potential.

Founders: Pritesh Gupta, Gaurav Agarwal and Jitender Sharma.

Roles and Responsibilities:

1. Strategy and Execution:

- Own digital marketing best practices and standards within the organization, including Reporting, Measurement and Return on Investment (ROI) for digital campaigns.

- Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs.

- Partner with the Head of Marketing to develop specific digital strategies and identify requirements for all creative assignments, including: email, banner ads, landing pages/microsites, mobile sites/apps and website development.

- Manage all digital campaigns, including search engine marketing (Google Adwords and onsite search), online brochures & catalogs and other revenue generating promotional campaigns. Collaborate with Head of Marketing to evaluate customer segments and create customer segmentation groups for focused targeted marketing based on customer profiling.

- Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter or off-set competitor marketing moves based on learned trends and insights.

- In addition to that the person will also be responsible of remarketing and retargeting.

2. Analytics and Reporting:

- Consolidate metrics and provide ongoing reporting and analytics to senior level management, and provides guidance for program optimization.

- Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company's growth objectives.

- Analyze current best practices in integrated media campaigns as well as future directions made possible by emerging technology.

- Benchmark digital activities against those of our peers in the industry; improve digital marketing strategy and tactics to get ahead of the curve

- Use analytic tools to track, monitor and optimize digital presence and campaigns based on historical performance.

- Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients.

Certifications / Licensure Requirements:

- Google Adwords and Google Analytics Certifications Preferred.

- Marketing Automation solution experience required, with HubSpot User Certification Strongly Preferred.

Computer & Technical Skills:

- Graphic design skills desirable Responsive design website development experience preferred. Proven competency with social media, email marketing strategy, website strategy development, and web analytics.

- Proven grasp of all Paid Search mediums including remarketing, display & content, mobile, video

- Experience creating and developing digital marketing best practices within an organization.

Communication Skills:

- Ability to secure clear direction and buy-in from business leadership and then maintain visibility as strategy is executed

- Ability to take high-level vision and translate down to executable actions

- Ability to foster strong professional relationships and manage expectations with customers, distributors, department leaders, and fellow employees

- Ability to multi-task and thrive in an environment with shifting priorities and time-sensitive deadlines

- Strong sense of organization and attention to detail are required

- Strong verbal and written skills are required

- Strong ability to prioritize and balance competing requests for support

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