- India - Zinus has an immediate opening for a strategically minded Performance Marketing Lead to build and establish our Performance Marketing Center of Excellence in India. Reporting directly to the Director of Marketing, this role will be a great fit for someone who is passionate about diving deep into data and emerging with actionable insights to drive the success of our rapidly growing business through exponential ROI.

- In partnership with our global marketing teams, you will be responsible for the setup, execution, optimization, tracking, reporting, and analysis of Zinus- digital marketing initiatives across e-commerce marketplaces such as Amazon, Walmart, and Wayfair, among others.

- Our ideal candidate has hands on experience in Amazon and/or Walmart advertising and is fluent in English. You must have a proven track record of leading a team of performance marketers in engineering the optimum return on spend across paid media channels. Initially, our Performance Marketing team will support the U.S. market and gradually extend their efforts to other global markets as the team continues to grow.

- To be successful at Zinus, you must thrive in a smaller, entrepreneurial team environment, be eager to take the next step in your career by building, leading, managing, and mentoring our internal team, and have a passion for tactical execution and leading all aspects of digital marketing. If this sounds like you, we are excited to meet you!

Responsibilities : 

- See. Adapt. React. This is our mantra for marketplace PPC advertising. Stay focused on tracking the marketplaces, including Zinus- catalog and competitors. Be nimble and agile by adapting our investment for quick results.

- Build a team that shares our passion, vision and enthusiasm and delivers strong, efficient marketplace advertising performance.

- Work closely with global growth marketing leads to maximize performance marketing efforts by leveraging data analytics and insights to deliver results for all e-commerce accounts.

- Continually test and optimize marketing investment levels balancing effectiveness with efficiency to align with business goals.

- Track and report on daily weekly, monthly, quarterly and annual performance for all channels including audience and targeting insights, and spend shift recommendations by identifying opportunities for improvement to facilitate conversion and action.

- Drive continuous improvement through critical evaluation of existing strategies and implementation of new and creative ideas.

- Build exceptional relationships with Growth Marketing and Merchant teams to help deliver results.

- Build and lead a team of performance marketing professionals, serving as their guide and mentor.

- Become our in-house subject matter expert on all performance marketing questions.

- Perform other duties as assigned.

Requirements :

- Prior work experience with Amazon or Walmart's advertising team is highly desired.

- Bachelor's degree (required), in marketing and data engineering, data analysis, or other applicable areas of study

- 5-8 years of experience developing digital marketing strategies in a digital marketing or media agency, corporate, or public sector.

- Deep experience running digital campaigns, tracking and optimizing for effectiveness and efficiency

- Previous hands-on performance marketing experience in e-commerce marketplaces is a must

- Demonstrated success in leading fast-paced performance marketing teams is a plus

- Working knowledge of SKAI platform is a plus

- Exceptional written and verbal communication skills in English

- Ability to make decisions using data and analytical results

- Clear communication and presentation skills required

- Innovative and creative thinker; proactively identifies opportunities; motivated by challenge, change and opportunity to help an organization look at things differently

- Relationship builder; partners cross-functionally and works effectively with various levels of the organization; team player with the presence to inspire and coalesce varying points of view

- This role will be based in India but should be available to overlap for at least part of the day with U.S. team members.

About Zinus : 

- Zinus is a rapidly growing and highly successful Global eCommerce mattress and furniture company that values and empowers an entrepreneurial spirit in all of our employees. We have been in the mattress and furniture business for over 16 years, compressing and delivering mattresses in a box a decade before anyone else, so we know a thing or two about this business. If you chose to join Zinus you would be joining a team that is committed to the happiness of its employees and customers above all else, with the express goal of delivering products and experiences that invoke wonder and joy on a daily basis. If interested in this role, please email your resume and cover letter to us at pearl@zinus.com.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.