Designation: Manager/Senior Manager - Content

Location: Bangalore

MOST IMPORTANT REQUIRMENT : Atleast 5 or 8 years of current/recent experience working as a journalist/editor/correspondent, etc. with a leading technology/business/marketing/startup/related field magazine/publication/reading-platform (NOT Technical or Technology writers)

Education: Bachelor's/Master's degree or equivalent degree in Marketing, Communication, Journalist, Business, or related field is most preferred

Skills / Qualifications :

- Bachelor's/Master's degree or equivalent degree in Marketing, Communication, Journalist, Business, or related field.

- 8-12 years of proven experience in content marketing, with a focus on writing, editing, and business storytelling.

- Strong leadership and team management experience, including overseeing and guiding a team of content associates.

- Excellent writing, editing, and proofreading skills, with a demonstrated ability to craft clear, compelling, and research-oriented content.

- Proficiency in understanding and communicating complex technical concepts to diverse audiences.

- Sharp attention to detail and a commitment to maintaining high content quality standards.

- Familiarity with content management systems (CMS) and content marketing tools.

- Data-driven mindset with the ability to analyze and interpret content performance metrics to enable a robust content strategy.

- Exceptional organizational, project management, and multi-tasking abilities.

- Proven track record of successfully developing and executing content strategies that drive expertise, thought leadership, brand awareness, and engagement.

- Strong interpersonal skills, with the ability to collaborate effectively across departments.

- Creative thinking and problem-solving capabilities.

Responsibilities :

- Content Strategy Leadership: Develop and execute a comprehensive content strategy aligned with the company's goals, target audience, and brand voice/tonality. Drive the creation of diverse content types, including articles, whitepapers, videos, infographics, case studies, and more. Create and manage a content calendar which can be leveraged across our channels and brand touch points.

- Exceptional Storytelling: Craft compelling narratives that resonate with our audience, effectively conveying the value of our products and services. Develop a consistent and captivating brand story across all content touchpoints.

- Cross-Functional Collaboration: Collaborate closely with cross-functional teams across the organization, to align content initiatives with business objectives. Ensure a consistent message and brand representation across all teams.

- Content Creation and Review: Personally contribute to content creation, writing, editing, and scripting, maintaining the highest standards of accuracy, grammar, and clarity. Review and provide constructive feedback to team members to enhance the overall quality of content.

- Implement rigorous quality assurance processes to maintain the excellence and accuracy of all content materials. Demonstrate a sharp attention to detail and an unwavering commitment to producing error-free content.

- Technology and Business Acumen: Understand the intersection of technology and business trends. Translate complex technical concepts into simple and engaging content for both technical and non-technical audiences. Stay abreast of industry trends, competitor activities, and emerging content marketing strategies to ensure our content remains innovative and relevant.

- Metrics and Analytics: Monitor content performance metrics, analyze data, and adjust strategies accordingly to optimize engagement, reach, and impact. Report regularly to upper management on content performance and ROI.

- Team Management: Lead, mentor, and manage a team of content creators, writers, and editors. Provide guidance, feedback, and training to ensure high-quality content production and continuous improvement.

Zinnov has a strong learning culture and is built on a foundation of trust and autonomy. Join a cutting edge company like ours because we understand and value content, and are supporters of innovation, creativity, and collaboration.

If you are a dynamic and experienced Content Marketing professional looking for an exciting opportunity to lead and shape a content strategy, apply now

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