Lead Talent Aquisition at Zinnov
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Zinnov - Email Marketing Specialist (1-4 yrs)
- Understand the business case and develop a campaign strategy to drive outcomes.
- Create email workflow campaigns to promote events, registrations, and branding
- Structure email deployments, source code uploads, and link management to drive deliverability and ensure traceability.
- A/B Test email subject lines, and email marketing message including content, html, images, colors, messages, etc. for best results.
- Analyse campaign performance and metrics to suggest improvements.
- Define rules and guidelines for better database management, including opt-out management, hard bounce management, and new subscriber uploads
- Provide customer segmentation recommendations for testing and to improve performance based upon email reporting analysis
- Coordinate and monitor the maintenance and security of several extensive email databases.
- Perform ad-hoc research on competition and consistently share developments in email best practices to help improve our existing programs.
- Proofread emails for clarity, grammar, and articulation.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
