Work location: Bangalore (in-office)

Education: Any graduation with 3-5 years of relevant experience

We are looking for a Marketing Associate - Content, to research, write, review, proofread, and publish content - in all its forms - text, audio, video, and visual.

In this role, you will have the opportunity to work with our consulting practices as well as the marketing team to craft stories that will showcase the company's offerings and thought leadership across different verticals, customer segments, technologies, etc.

Your responsibilities will include writing articles, blogs, creating newsletters, and any kind of content type - infographics, podcasts, etc.

The content needs to be of a high quality and the veracity validated through fact-checking and proof-reading.

As part of your responsibilities, you will also take up editorial review and restructuring of reports, whitepapers, points of views, blogs, articles, and analysis pieces as and when required.

If you have a passion for business writing and possess excellent editing skills, we- d love to have you here.

What you- ll be doing as a Marketing Associate - Content

- Write impactful, thought-provoking content not limited to blog posts and marketing copy to promote our spectrum of services

- Script videos and podcasts - and work on the execution, end-to-end

- Research on industry-related topics (combining online sources, interviews, studies, and working directly with senior stakeholders) to write compelling blogs and articles across our focus areas

- Writing clear marketing copy to promote our services

- Prepare well-structured drafts using Content Management Systems

- Craft content and storyboard content for newsletters for our consulting practices and customers

- Work in collaboration with different pods across the Marketing team and consulting practices to publish content and copy consistent with our brand guidelines, style sheet, and tonality

- Optimize published pieces using SEO guidelines

- Generate new ideas around industry-related topics keeping in mind the customer persona

- Proofread, restructure, review, and edit blogs/articles/reports/whitepapers/POVs written by consultants

- Check the basic format and narrative flow of the reports to ensure consistency in logical structure, language, layout, presentation of numbering, reference style, graphs, and ensure adherence to the editorial and style guidelines

- Closely work with consultants to provide necessary suggestions and support, and ensure output of the finest quality - across content asset types

- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement

What we- re looking for in you

- Proven work experience as a Content Expert - Writer/Editor/Marketer, or a similar role

- Excellent writing and editing skills in English

- Creative and experienced in writing compelling stories and narratives

- High attention to detail

- Hands-on experience with Content Management Systems (e.g., WordPress) and Microsoft Word, Excel

- Familiarity with SEO and keyword research

- Ability to multi-task and work on different content channels simultaneously

- Basic primary and secondary research skills

- A strong can-do attitude

- Strong interpersonal skills and willingness to communicate with clients, colleagues, and management

Please share your CV and work-samples (either a portfolio or links to your published articles) 

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