Talent Acquisition Specialist at Zillion Analytics Pvt Ltd
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Zillion Analytics - Manager - Program Marketing (2-5 yrs)
- Develop, implement, and manage YouTube and Facebook ad campaigns to drive traffic, engagement, and conversions.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Create compelling ad copy, visuals, and video content that resonate with our target audience.
- Monitor and analyze campaign performance metrics, including CTR, CPC, CPA, and ROI, and make data-driven decisions to optimize campaigns.
- Perform A/B testing to identify the best-performing ad creatives, audiences, and strategies.
- Collaborate with the creative team to ensure ads are visually appealing and aligned with brand guidelines.
- Manage budgets effectively to maximize ad spend efficiency and ROI.
- Prepare and present regular performance reports and insights to stakeholders.
Stay up-to-date with the latest industry trends, algorithm changes, and best practices in digital marketing.
- Coordinate with other marketing team members to ensure a cohesive marketing strategy across all channels.
