About Zevo360 Technologies :

Zevo360 Technologies, founded by Aman Dasot, is a purpose-driven company committed to improving the lives of women and families through technology. We leverage curated content and innovative resources to empower users, fostering creativity and impact-driven growth in a collaborative work environment.

About the Role :

The Marketing Manager will oversee the development and execution of both Digital and BTL (Below-the-Line) marketing strategies, aimed at driving brand visibility, customer acquisition, and revenue growth. This role combines strategic planning, team leadership, and a focus on measurable results to maintain a strong brand presence across both online and offline channels.

Key Responsibilities :

Strategic Planning :

- Develop comprehensive digital and BTL marketing strategies aligned with business goals.

- Lead Go-to-Market (GTM) strategies for new products and services in collaboration with the CEO.

Digital Marketing Execution :

- Implement multi-channel digital campaigns across SEO, SEM, social media, content marketing, and email marketing.

- Optimise user experience (UX) and user interface (UI) of digital assets for better engagement and conversion.

- Manage the organisation's online presence, including the website, blog, and social media accounts.

BTL Marketing Execution :

- Craft and execute BTL strategies for events, trade shows, and public relations to complement overall marketing goals.

Content Marketing & SEO :

- Lead content marketing initiatives, ensuring content creation, distribution, and promotion.

- Implement SEO strategies to improve organic rankings through keyword research and on/off-page tactics.

Lead Generation & Customer Acquisition :

- Develop lead generation strategies that drive qualified leads and optimise conversion rates.

- Monitor and analyse key performance indicators (KPIs) to track lead generation efforts.

Brand Development & Reputation Management :

- Strengthen brand identity and positioning through cohesive messaging and public relations.

- Monitor online reviews, social media, and customer feedback to maintain brand reputation.

Data Analysis & Performance Tracking :

- Use digital analytics tools to assess traffic, conversions, and campaign performance.

- Report on ROI and adjust strategies based on insights for continuous improvement.

Agency & Vendor Collaboration :

- Work with creative agencies and external vendors to develop and execute marketing campaigns.

- Ensure branding consistency across all marketing channels and touchpoints.

Budget & Resource Management :

- Manage the marketing budget, optimising resource allocation for maximum ROI.

Team Leadership :

- Lead a marketing team, providing mentorship, guidance, and performance evaluations.

- Foster a collaborative, high-performance culture focused on achieving measurable results.

Cross-functional Collaboration :

- Align marketing strategies with sales, product, and other teams to meet business objectives.

- Maintain relationships with key stakeholders and partners for co-marketing initiatives.

Market Research & Competitive Analysis :

- Conduct research to inform marketing strategies and identify growth opportunities.

Attributes :

- Strategic Thinker : Ability to align marketing with business objectives.

- Leadership : Strong skills in leading and mentoring a team.

- Analytical Mindset : Proficient in data-driven decision-making.

- Creativity & Innovation : Ability to develop engaging, unique campaigns.

- Tech-Savvy : Expertise in digital marketing tools and technologies.

- Customer-Centric : Deep understanding of target audiences and customer behaviors.

- Results-Oriented : Focused on achieving and optimizing measurable outcomes.

- Strong Communication : Clear, effective communication across stakeholders and teams.

Qualifications & Experience :

- Education : Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

- Experience : 4-6+ years in marketing (preferably in a leadership role); experience in digital and traditional marketing required.