HR at Zesro Technologies Private Limited
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Zesro Technologies - Search Engine Optimization Specialist (2-6 yrs)
Job description :
1. Conducting an analysis to identify gaps in website content
2. Providing recommendations and executing strategies for content development while overseeing the creation process.
3. Identifying marketing opportunities and devising strategies to increase website traffic.
4. Monitoring website traffic and search results to develop effective strategies.
5. Conceptualizing, creating, and executing campaigns to acquire backlinks.
6. Establishing and maintaining relationships with agencies, writers, bloggers, journalists, and influencers.
7. Utilizing and contributing to brand and content strategies to maximize SEO outreach opportunities.
8. Generating topic ideas and keywords for blog content and supervising content creation.
9. Optimizing pages for desktop, tablet, and mobile use.
10. Conducting research on the latest SEO guidelines and implementing them.
11. Carrying out website technical audits, analyzing data, and executing SEO strategies.
12. Monitoring critical SEO metrics such as organic traffic, conversion rates, bounce rate, and page duration.
13. Troubleshooting technical SEO issues for the website.
Required Candidate profile :
1. Should have 2+ years of SEO experience.
2. Strong communication skills are required for the role.
3. The ideal candidate should have excellent research skills and pay close attention to detail when extracting data from multiple platforms.
4. Proficiency in reporting is essential.
5. The candidate should be able to collaborate effectively with team members.
6. The candidate should have a comprehensive understanding of ranking factors and search engine optimization techniques.
7. Knowledge of front-end programming languages such as HTML, CSS, or JS is necessary.
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