Zero1 - Specialist - Ad Operations (3-5 yrs)
At VDO.AI, we are on our mission to build the future of advertising on the internet. We help thousands of publishers across the globe host, distribute and monetize video content leading to higher revenues and engagement.
We- re looking for an experienced programmatic expert with a deep understanding of publisher-side ad operations and optimization strategy from overall revenue planning & forecasting, campaign management to price floor optimizations. You will work in the account optimization and publisher support function.
The ideal candidate should be analytical and data-driven in optimizing programmatic inventory, and creative in packaging new programmatic products and deals
Responsibilities:
- Manage day-to-day programmatic operations.
- Own day-to-day ad tech partner relationships.
- Responsible for reporting and tracking of revenue and monetization performance.
- Maximize programmatic revenue through yield analysis and optimization.
- Monitor and maintain ad quality across our platform.
- Collaborate across departments to continuously A/B test and analyze new ways to drive programmatic revenue.
- Manage all Individual tag based programmatic partners to set up ad placements and constantly test and review results with the objective of increasing yield.
- Work closely with the sales team to address common customer queries on time.
- Create a knowledge base and design a system to ensure the publishers get what they want in the shortest time-frame.
- Troubleshoot product implementation with the tech team and recommend ways to improve the ad placement, demand, and ultimately yield.
Requirements :
- Experience with header bidding or RTB.
- Intimate knowledge of DFP and other third-party ad serving platforms.
- Direct experience managing publisher side programmatic platforms including SSPs, ad exchanges, and DMPs
- Strong experience in planning, trafficking, executing, and optimizing direct and programmatic inventory.
- Mastery of MS Excel and other relevant programs.
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