Zenstays - Manager - Marketing (2-5 yrs)
Job Description:
- Paid marketing strategy for paid channels..
- Tracking efficiencies of marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.
- Exploring new channels to drive traffic and acquisition through FB/AdWords and pre-installs through OEMs
- Liaison with the design team to experiment new creatives on daily/weekly basis and share learnings for each language.
- Implement ATL/BTL marketing strategies and set marketing budget for offline campaigns (flyers, corporate tie-ups, banner ads, etc.)
Requirements:
- Minimum 2 years of experience in leading and managing Facebook, Google Adwords UAC, Ad networks and OEMs.
- Responsible for handling campaigns with budget of more than INR 200K per month for user acquisition.
- Well versed with analytics tools such as Firebase, Facebook Analytics, AppsFlyer, Google Analytics etc.
- Willingness to work in a fast growing startup
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