A fulltime, structured job involving consumer journey mapping on a consistent basis in order to ensure optimization of customer walk-ins and maximization of conversion. Additionally, the profile shall also include the planning and implementation of customer retention, loyalty, referral, up-selling and cross-branding initiatives. The job would require limited traveling and fieldwork.

- Proactive sourced based tracking of leads (both online and offline), rigorous and timely follow-up with potential customers to ensure maximum walk-ins.

- Scheduling appointments with prospective customers and undertaking necessary pre-appointment groundwork pertaining to the customer with regard to their specific profile, needs, concerns, constraints, etc.

- Acquiring relevant product knowledge and communication acumen for effectively interacting with prospective customers (including but not limited to Competitive Advantage Indicators, USPs, Cost-Benefit Analysis, Placement Opportunities, etc.) and tactfully pitching relevant product offerings based on need gap assessment.

- Exercising accurate judgment with regard to the conversion probability of prospects by deploying various filtration mechanisms and accordingly escalating filtered leads to the management for further negotiation and conversion.

- Deploying robust methods to generate maximum possible leads through prospective customers, identifying opportunities for potential upselling to relevant customers (wherever applicable).

- Assessing the impact (relative success/failure) of every source of lead generation at regular intervals and reporting the same to the management with detailed comparisons and recommendations.

- Coordinating the customer referral program, reviewing the impact of the same at frequent intervals and making necessary enhancements.

- Streamlining customer database gathering mechanisms, ensuring accurate filtration and segmentation of consumer data for targeted promotional activities.

- Building, implementing and monitoring proactive customer feedback and grievance resolution mechanisms, defining and executing a systematic communication framework with regard to the escalation and resolution of customer grievances resulting from the aforesaid practice.

- Proactively tracking customer reviews and ratings (online), determining and executing a rapid response mechanism to any negative reviews, comments, etc.

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