Zefmo - Executive - Media Relations

A PR account executive will typically :

- Write press releases, news stories, articles, case studies and product pieces

- Pitch press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online, to interest them in covering their clients stories

- Respond to phone calls and emails from journalists

- Arrange interviews and editorial meetings with key journalists for clients spokespeople - in person or over the phone - and facilitate these meetings where appropriate

- Monitor media coverage and report results to the wider team and clients

- Attend client events and industry conferences

- Handle clients social media accounts such as their Twitter, Facebook or LinkedIn page

- Deliver analytics reports on social media, reporting on traffic, engagement and follower figures

- Brainstorm fresh ideas for PR campaigns

Key Skills :

- English language fluency : You need to have excellent written and spoken English.

- Copywriting skills : You need to be hot on spelling, grammar and proof-reading, as well as have a creative flair for producing engaging copy.

- Presentation skills : From communicating ideas to your team to presenting stories to journalists, you need to organise information in a succinct and interesting way to capture their attention.

- Strong interpersonal skills : Whether its over the phone, by email or in person, PR is all about people, so you need to be approachable, friendly and empathetic, and be able to relate to people on different levels within the agency, with clients and with the media.

- Excellent telephone manner : You will spend a lot of your time pitching stories to journalists, so you need to have the confidence to pick up the phone and speak to them and maintain a positive, friendly and upbeat tone.

- Time-keeping : You will often be working to tight media deadlines as well as meeting the demands and pressures of your team and clients, so you need to be able to work quickly and efficiently, without compromising on quality.

- Resilience : You need to be ballsy enough to pick up the phone to national journalists and resilient enough to handle criticism and rejection.

Qualifications : A relevant undergraduate degree such as PR, journalism or English Literature is normally expected but not essential.

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