Senior Executive at ZEE Entertainment Enterprise Limited
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ZEE Entertainment Enterprise - Sales Planning & Strategy Role (4-10 yrs)
Key skills :
Tools: TAM, YUMI (BARC), Advanced Excel, TGI, IRS
Others :
- Target candidates: media buying & planning, open to learning about market understanding, has to handle sales guys, should be good with excel & ppt, good presentation & comm skills, servicing at a national level so high-pressure/tight TAT's
- Genre/Channel Viewership Analysis to understand channel growth areas and need gaps as well to look for Channel Highpoints for sales pitches at a client level
- Ideation for revenue maximization
- Creating Show Packages along with Pricing team & finding integration opportunities to monetize
- Adex analysis to understand potential and growth prospects.
- Other Opportunities in terms of in-content integrations, marketing initiatives, digital etc
- Creating monthly/weekly updation/forecasting reports based on viewership and adex
- Competition update in terms of content, adex, viewership shifts
- Become the one point of contact for the channel and sales team
- Coordinate with channel teams on integrations - mediator & enabler
Others :
- Affinity for Data analysis, understanding of media planning and media buying ; Understanding of brand metrics, brand marketing concepts.
- Faster turnaround time; Willing to work late shifts and if required on weekends. Team player
