1. Brand Custodian for Zee Tamil - Responsible for channel positioning and increasing brand power scores, top of mind and other brand equity measures.

2. Own slots of the channel with an up-to-date understanding of shows in the slot by liaising with programming team and maximize reach through various marketing initiatives by deploying the optimal marketing mix and constantly innovate the 360-degree marketing mix

3. High quality sales support - Ideation till execution of Brand Integrations, Sponsorships, sales pitch presentations etc with superior speed and co-ordination with programming and sales team

4. Working closely with internal Promo teams, external creative and digital agencies to deliver high quality communication which enhances consumer experience and affects brand value positively

5. Continuously Track and analyse reports by working closely with research & insights team to gain insights about consumer interaction with the channel and convert insights into actions to create positive brand outcomes

- Position is open for Female candidates only

- 3-7 Years of post-MBA brand management experience with MBA degree from reputed institute

- Brand management in consumer facing business only. Good to have minimum 1-2 year of Sales or business development experience

- Handled agencies - Creative, Digital, Media etc.

- Excellent communication skills with good reading + writing skills in both Tamil and English

- Proactive persona with excellent follow-up and multi-tasking skills to thrive in multi-stakeholder fast-paced environment.

- Superior MS office skills in Powerpoint, Excel, Word.

- Creative and analytical bent of mind in solving consumer problems 

Must haves in CV : 

- Demonstrated ability in previous organisation in willingness to roll up sleeves and execute to get the job done.

- Strategy and Operations

- Compensation - Driven by relevant experience

- Office days - Our customers interact with us 24X7. But you come to office for 5 days a week

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