Digital Lead at Zavops Pty Ltd
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Zavops - Email Marketing Role (1-3 yrs)
About the Role:
We are seeking a talented Email Marketing Specialist to join our team and drive customer engagement through effective email campaigns. As an Email Marketing Specialist, you will play a crucial role in building and nurturing customer relationships, increasing brand awareness, and driving sales.
Key Responsibilities :
Email Campaign Creation : Develop and execute targeted email campaigns for various audiences, including customer acquisition, retention, and upselling.
Email List Management : Maintain and grow our email subscriber list through effective list segmentation and acquisition strategies.
A/B Testing : Conduct A/B testing to optimize email subject lines, content, and calls to action for maximum engagement and conversion.
Analytics and Reporting : Track and analyze email campaign performance metrics to measure effectiveness and identify areas for improvement.
Content Creation : Collaborate with the content team to create compelling email content that aligns with our brand messaging and resonates with our target audience.
Automation : Utilize email marketing automation tools to streamline processes and deliver personalized content.
Compliance : Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).
Qualifications :
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in email marketing, with a strong understanding of email best practices and deliverability.
- Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
- Strong analytical skills and ability to interpret data.
- Excellent communication and interpersonal skills.
- Detail-oriented and organized.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and supportive work environment.
- If you are a passionate Email Marketing Specialist with a proven track record of success, we encourage you to apply.
