HR at DSM Fresh Food Pvt Ltd
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ZappFresh - Digital/SEO Lead (5-6 yrs)
- Gather relevant optimization insights from data accumulated Webmaster tools & Keyword Tools and use it for rank/traffic improvement
- Monitor Search Engine news to stay abreast of algorithmic updates & demonstrate proven success in link building strategies
- Develop and execute competitive and long-tail keyword strategies and an understanding of APP SEO
- Competition tracking and awareness of the latest offerings and developments by competition o SEO project coordination & timely reporting of various SEO.
- Metrics like Rankings/Share of Voice/MIS as required (weekly/fortnightly/monthly).
- Ensure timely delivery of Content Requirements Sheet to the Content Writing team & monitor Content delivery to match content deployment for off-page SEO.
- Manage relationships and maintain communication with various teams/vendors internal/external.
- Experience of SEM (Adwords, Facebook Marketing), SEO, Spend Optimization, Contribute to developing strategies for Lead generation/sales promotions, Reporting performance of digital marketing campaigns, E-mail Marketing, SMS Marketing.
- Strategy Planning.
- Paid social media advertising expertise.
- The ability to execute and analyze.
- Good copy and visual storytelling abilities.
- Able to write the content by own as per the requirements.
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