HR Consultant at Zanskar Research
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Zanskar - Head - Marketing - IIM/XLRI/MDI/FMS (5-10 yrs)
Job Title : Marketing Head
Experience : 5-10 Years
Location : Bangalore
Job Summary :
Our firm seeks a dynamic and visionary Marketing Head to lead the marketing function and drive impactful brand strategies. Reporting directly to the Founder, the ideal candidate will take a hands-on role in building the brand's presence, elevating its reputation, and setting a competitive edge in the market. This is an opportunity to develop and execute high-level marketing strategies in a startup environment, focusing on both B2B and B2C audiences.
Role :
- Strategic Leadership: Drive marketing strategy to grow brand and profitability.
- Brand Positioning: Build a strong brand identity in B2B and B2C markets.
- Campaigns: Create and manage data-driven marketing campaigns across channels.
- Reputation Management: Ensure consistent, positive brand presence.
- Team Leadership: Develop and inspire a high-performing marketing team.
- Market Insights: Leverage research to inform strategy and spot opportunities.
- Digital Marketing: Oversee SEO, content, social media, and email marketing.
- Performance Tracking: Set KPIs, analyze results, and optimize campaigns.
- Cross-functional collaboration: Align marketing with product, sales, and customer success.
Qualifications :
- Experience: 5-10 years in global B2B/B2C marketing.
- Education: MBA from a top institution (IIM, XLRI, MDI, FMS).
- Startup Agility: Comfortable setting up brand foundations in startups.
- Leadership: Strong in team leadership, communication, and project management.
- Analytical & Innovative: Data-driven, creative problem solver.
