Performance Marketing Lead

Introduction :

- Do you love gaming? Always had a penchant for e-sports and wanted to make a career in this field? If yes, this could be the dream opportunity you were waiting for! With Zakaas games, we want to you think like a gamer and help us create some out of the box marketing campaigns that will resonate best with gamers like you!

- The success of the company will be in your hands as you transform the ideas and business needs into customer value proposition and USPs. Your campaigns will help the pro gamers and esports athletes across the country to discover and in process adopt the ultimate gaming platform. You will be among the early team members and will be part of the success journey of the next big revolution in gaming. It is an opportunity to become a leader and grow to the pinnacle of success. Come and touch the lives of million gaming enthusiasts.

Your Role and Responsibilities :

- As a Performance Marketing Lead - Zakaas Games, you will be responsible for customer acquisition, retention, and growth. You will work closely with business, design, and dev teams to work on different growth experiments and lead - consumer growth & other key business KPIs.

Responsibilities :

- Take ownership of end-to-end digital marketing campaigns (organic and paid)

- Developing and executing online and offline marketing activities, including gamification, digital marketing, on-ground activation, etc. to drive traffic to digital channels

- Define Go to Market Strategy and lead the execution with appropriate budgeting & resources

- Ownership of customer acquisition and engagement marketing campaigns (e.g., paid campaigns, push, email, re-engagement, SEO etc.)

- Recommend and onboard new acquisition channels (over & above Google and Facebook)

- Leverage data to analyze user conversion funnels, cohort behavior to design experiments that will improve users behavior and retention.

Required Technical and Professional Expertise :

- 2-5 years in an organic and paid marketing with growth/user acquisition role (preferably B2C)

- Proven track record of executing marketing activities, engagement programs, and running experiments

- Growth hacking mentality: Product led, data-driven, highly creative

- Leadership skills, impactful prioritization of marketing activities, onboarding, and educating others on best practices

- Experience in a B2C App based start-up or a Gaming organization a plus.

Why Join Us :

- We thrive together, we believe that together we are better. Its our policy to provide equal employment opportunities for all applicants and team members of Zakaas Games. We believe that fresh and varied perspectives will make us better at what we do. So we are excited to hear from you irrespective of background you bring with you. Don- t be discouraged if you don- t fully meet every single one of our requirements for a role. We believe in the concept of mutual growth. If you feel that the role will make you jump out of the bed every morning, we are eagerly waiting for you. We'll match your worth and provide an environment of ownership, growth and freedom to work anytime and anywhere.

About Zakaas Games :

- Zakaas Games is a platform passionate for pro gaming and Esports, It provides unlimited opportunities to gamers to gear up, compete, communicate, win cash prizes and grow with elite fraternity. It is a platform where gamers can leverage their gaming skills and make more from the hours spent.

- Zakaas Games aims at becoming the ultimate destination for esports and a place for all the gamers to come and make the most of their gaming skills.

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