Talent Acquisition Manager at Z1 Media
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Z1 Media - Senior Role - Email Marketing (6-8 yrs)
Roles & Responsibilities :
1. As our in house email marketing expert you will be looking critically looking at all the emails we send out and opportunities to optimize the flow. Your success will be to ultimately increase the conversions from our emails
2. Attention to A/B testing details, and their results and ability to prioritize and execute tasks simultaneously
3. Create enhanced reports to measure the performance of high impact marketing campaigns
4. Drawing up email campaign reporting to benchmark and measure success
5. Creating and building marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement (worked on any CRM tool/ email marketing tool)
6. Creating Events, HTML emails, and landing pages
7. Liaise with Planning team to develop and execute the marketing roadmap across all products
8. Design and develop drip campaigns to enable accelerated cycle and continuous engagement
Requirements :
1. Must have prior email marketing experience where you have worked on the complete life-cycle of email creation, deployment and optimization around email copy, list, tool and reporting
2. Entrepreneurial, creative, organized, self-motivated with attention to detail
3. Good written and oral communication is a must
4. Good to have working knowledge of HTML, JavaScript
5. Working knowledge of Amazon SES
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