Z Nation Lab provides an ecosystem to tech entrepreneurs and startups to help them accelerate their growth. We are an early stage accelerator which empowers entrepreneurs with capital, technical expertise, and network. We bring together high-quality mentors, subject matter experts, experienced professionals, investors and VCs under one roof to curate a community that offers an environment for innovation to thrive.

Social Media Marketing:

Are you customer obsessed, flexible, smart and analytical, strategic yet execution focused, hungry and passionate about e-commerce, experienced, and entrepreneurial leader with a strong work ethic, If yes, this opportunity will appeal to you. We are looking for a Social Media Marketing Team who is enthusiastic about using social media to drive the brand objectives. The Social Media Marketing Team will build and deliver engaging content on our brand pages across social media networks (Facebook, Twitter, Instagram and others).

The ideal candidate will have owned content generation and community building for large brands in India. You will work effectively to identify and prioritize social media marketing opportunities.

You will be an early adopter of emerging social networks (WhatsApp, Snapchat, Quora etc.) and will tirelessly propose, experiment and implement ideas that further Z Nation Lab marketing objectives. You have an eye for good copy / videos that resonate with your audience, and should be comfortable writing, editing and curating creative that range from tweets to blog posts to photo / video blogs.

The role's responsibilities include :

- Develop long-term social media strategy, achievable and scalable plans for social channels, and ensure alignment with business goals. Build content and communicate with internal / external stakeholders in support of tools, services, best practices for social media marketing, and capture resulting metrics.

- Constantly experiment with emerging social networks and scale activities that are effective at driving marketing objective.

- Manage agency partner, editorial calendar and content development including copy, graphics, working with the marketing team.

- Drive the implementation of new scalable, innovative campaigns and maximize impact working with the wider Z Nation Lab teams.

- Demonstrate the ability to work at the strategic level (generating bold and innovative ideas) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing data and solving problems).

- The track, report and analyze the effectiveness of campaigns and investment against objectives and key performance indicators.

- Report to the broader organization on the voice of the seller and be an advocate for social media to the broader organization.

- Maintain a deep understanding of social networks and emerging social media trends.

- Coordinate with other cross Z Nation Lab social marketing professionals to leverage relationships, establish best practices and collaborate on a unified Z Nation Lab vision.

- Communicate regularly with senior leadership, internal stakeholders and team colleagues to understand objectives and opportunities.

Basic qualifications :

- 1 - 4+ years of experience in Marketing and / or Public Relations, including 2+ years of Social Media Marketing experience.

- Proven track record in building, developing vibrant and engaged communities for a large B2C brand in India; creating innovative, large / scalable marketing programs and / or partnerships for community building.

- In-depth knowledge and understanding of social media platforms and their respective users (Facebook, Google+, YouTube, Twitter, Instagram, Pinterest, Snapchat, etc.), and how each channel can be deployed in different scenarios.

- Ability to use data and metrics to drive editorial decisions and marketing activities.

- Strong copy writing abilities and sound editorial judgment.

- Strong leadership, project management, and organizational skills.

- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial

- Demonstrated ability and willingness to roll up sleeves and execute to get the job done and thinking big at the same time.

- Superior communication of plans and ideas, in written and verbal format, and relationship building with internal stakeholders and external agencies.

- Team player with the confidence to take the lead and influence other departments and senior management.

- Relentless customer focus and obsession.

Preferred Qualifications :

- Experience in e-Commerce Industry preferred.

- Art / Design or Copy writing background

- MBA in Marketing from premium school

- Certification in Social Media Marketing

Z Nation Lab is an equal opportunity employer. Z Nation Lab or its Recruitment Partners do not charge any fee or security deposit from the candidate for offering employment.

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