HR Manager at Youkraft Solutions Private Limited
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Youkraft - Senior Copywriter (3-5 yrs)
- Originate innovative, creative ideas quickly and often
- Write smart, sparkling, on-strategy copy
- Assist Creative Director in evaluating creative work products
- Translate ideas across various media (TV, Digital, Print, CRM, Branded Content, Social)
- Maintain and support all company standards
- Periodically lead and coordinate projects
- Perform other duties and projects as assigned
- Work alongside art directors, developers and designers, senior copywriter must be a keen team player and self-sufficient multi-tasker, full of original approaches and innovative ideas.
- Take ownership of copy briefs and answer them to a very high standard
- Develop creative strategies that are forward-thinking and in-line with current media trends
- Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
- Offer creative ideas and encourage others to share theirs
- Check all copy that is generated by team members and offer feedback when necessary
- Write original copy for ads and Social Copies for all social handles
- Shape language and tone used in sales emails, banners and paid campaigns
- Ensure all content is up-to-date
- Excellent writing and editing skills, with a keen eye for detail
- An ability to write creative copy both for large pieces of content (e.g. PR copies) and smaller texts (e.g. social media posts)
- Solid time-management skills
- Manage multiple projects, with the ability to switch from one to the other seamlessly
- Meet deadlines
- Researching relevant industry topics to identify new content.
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