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18/02 Shreya
HR Manager at Youkraft Solutions Private Limited

Views:33 Applications:8 Rec. Actions:Recruiter Actions:6

Youkraft - Lead - Social Media & Public Relations (8-10 yrs)

Bangalore Job Code: 199256

Public Relations :


- Develop and implement a comprehensive communications plan, with specific strategies, action plans and KPIs to develop brand YOUKRAFT and private label brands if any / unique portfolios and destinations on YOUKRAFT.com

- Craft compelling news angles to support corporate and key vertical/category initiatives and larger marketing programmes. Pitch the same to external communications team for visibility for brand YOUKRAFT and its private labels / exclusive portfolios (including fulfillment of sourcing requests)

Social Media :

- Help build, manage and grow our social media presence by defining a plan and KPIs aligned to go-to-market strategies

- Partner with the larger marketing group to generate unique campaign ideas and programs to drive brand awareness, engagement and lead generation through social channels

- Establish a social media calendar and partner with the content and design teams to generate multiple posts daily across all existing and upcoming social platforms.

- Support execution and amplification for advertising, PR initiatives, events, product announcements and marketing campaigns

- Monitor all social channels for feedback and engagement and respond in a timely manner

- Define, measure and report core KPIs every week.

- Must have experience working with influencer marketing, native advertising and content marketing.

- Must have managed stakeholders across levels, functions and departments in complex matrix organizations

- Must have Leadership skills - stellar communicator, both written and oral communication, must have managed a team for at least 2 years.

- Experience in eCommerce is a plus.

- An MBA from a premier institute is a plus.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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