Performance Marketing Lead (Digital Marketing)

At YOLO Bus India

Passionate about fast-growing startups and have excellent digital marketing skills ? Are you a demonstrated team player, strategic thinker, and executor? Are you passionate about turning raw data into meaningful software? We want to hear from you!

As a Performance Marketing Lead with us, you will be leading the charge on building Yolo bus's web presence through the YOLO Bus web site, SEO, SEM and digital advertising. We are looking for an experienced senior digital marketing lead to oversee the entire digital effort and manage the growing digital team. This will include web development, technology, processes, optimization and A/B testing, SEO strategy, social advertising, search advertising, content syndication, and analytics to help us meet our explosive growth goals while ensuring that what we- re putting in place can scale.

The right person for this job should have excellent analytical skills, excellent time-management and organizational habits, and ability to clearly communicate and present information.

What You'll Do:

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

- Design, build and maintain our social media presence.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies.

- Plan, execute and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize the user experience.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimizes user funnels.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Skill Requirements :

- BS/MS degree in marketing or a related field.

- 4 years+ proven working experience in digital marketing.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

- Experience in optimizing landing pages and user funnels.

- Experience with A/B testing.

- Solid knowledge of website analytics tools (e.g., Google Analytics).

- Experience in setting up and optimizing Google Adwords campaigns.

- Strong analytical skills and data-driven thinking.

- Up-to-date with the latest trends and best practices in online marketing and measurement.

Who You Are :

- Results oriented and very organized individual who can work independently and with a team.

- Strong understanding of customer service, vendor management and staff/client communication.

- Energetic and highly organized while creating solutions and accomplishing tasks with a smile.

- Ability to juggle multiple software applications while gathering and entering needed data.

- Hawk eye attention to detail when reviewing notes, invoices and documents.

About YOLO Bus India :

Bus transport in India has always been a grueling, unsafe, unhygienic, untimely and rough experience for travelers. At Yolo bus, we are addressing all these issues along with giving our users a celebrity experience with personalized services. We take pride in providing flight level experience on wheels. We aim to be India's largest & most loved brand by our customers & plan to go international by 2021. As we say, you are about to join most exhilarating journey of your life with Yolo bus.

Diversity & Inclusion at YOLO Bus India :

At Yolo Bus India, we know that a diverse workforce fosters our individual and collective success. We are committed to building an inclusive, collaborative culture where people of all races, genders, sexual orientations, and religious backgrounds can do their best work. This is all fueled by our employees, who drive the efforts and initiatives outlined.

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