HR Executive at Yoga Bar
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Yoga Bars - Executive - Shopper Marketing (1-2 yrs)
Job Description: Sopper Marketing Executive
Responsibilities:
- Ensures GTM planning and execution, A and SP management, building categories in MT, and working closely with MT customers to build brand/category basis shopper insights.
- Responsible for revenue, growth, demand planning and business development for set of categories.
- Work closely with marketing team on understanding categories, Vendors, consumer and shopper insights, channel plans and brief on shopper and retail expectations/opportunities.
- Develop a joint brand-channel activity calendar for building the categories.
- Design and execute Go To Market (GTM) strategy for new launches/re-launches/vendor management activities.
- Develop and execute vendor Management in close coordination with KAMs, Ops teams.
- Developing visibility elements for the channel by understanding brand levers, customer needs, and terms of trade; and leading execution of the same.
- Work closely with MT customers, Key account managers and Ops team (area heads) to understand shopper, field and retail levers.
- Provide adequate data and market intelligence to key accounts to meet the Joint Business Plan.
- Joint work with customer category managers, marketing team, insights team, to understand and build on shopper insights and bring out opportunities.
- Assess potential for special packs and work on the development of the same with the cross- functional team.
- Work on shopper insights-led category management.
- Work on projects to lead innovation in channel: product mix (combos), promotions, visibility, systems and processes, and channel activations.
- Research and data analysis on offtake data, shopper retail data, nielsen etc.
- Lead insights into action.
- Promotion and A and SP Management.
- Design shopper promotion along with KAM and Ops.
- Responsible for A and SP/spends management for the set of categories.
- Stringent check and tracking of the same.
- ROI check and pre-post evaluation of spends, promotions, visibility and activations.
- And recommend improvement to aid higher returns and shopper-category impact.
Qualification:
- MBA (Specialization in Sales and Marketing).
- Experience: 1-2 years (of channel experience, prior experience in trade marketing/key account management).
