yodeli - Manager - Performance Marketing (2-5 yrs)
Responsibilities :
- Performance Marketing Manager will be responsible for driving online marketing revenue. In this start-up role, you will test, implement, execute and iterate strategies to create an optimal and efficient mix of online marketing revenue-driving investments.
- Your responsibilities will cover planning, implementing, analyzing and optimizing all online performance marketing activities
- Work with the Brand Marketing team to align marketing strategies
- Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine weekly, monthly & quarterly trends
- Track and evaluate KPIs of all marketing channels and optimize for changes quicky to optimize performance
- Manage the day-to-day search marketing activities across multiple search engines including researching, growing and optimizing keyword portfolios and bid management strategies and refining campaigns through ad copy tests, landing pages, negative keywords, etc.
- Plan email-marketing calendar and executions in close cooperation with Brand Marketing. Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.
- Site optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization
- Deliver clear, concise and reliable reporting on all activities to key stakeholders
Qualifications :
- Bachelor's degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with ecommerce experience, either on agency or client side
- 2+ years of experience in performance based marketing
- Detailed knowledge of Natural Search (required), Paid Search (required) & Facebook business manager
- Excellent working knowledge of web analytics tools and the ability to consolidate and analyze data from multiple sources
- Self starter and enjoys working in a high growth environment
- Strong communication skills
- Ability and desire to work at both the strategic and tactical levels
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
