Yocket - Senior Associate - Performance Marketing (1-5 yrs)
About Us :
- One of the fastest rising startup in the #EdTech space, Yocket is poised to revolutionize the study abroad industry.
- Are you ready to unlearn the traditional ways of working and imbibe technology into your day-to-day activities? If yes, then Yocket is the place to be! Join our young and dynamic team in this journey to becoming a great company!
- You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in how and when you work, what you want to add to work, is respected in this startup. You are the only master of your work.
Responsibilities :
- Develop a deep understanding of Yocket's products and TG to formulate the entire paid/biddable media strategy for Yocket and Yocket Premium.
- Oversee all digital campaigns, from ideation to media planning, creative communication and in-depth analysis of performance to drive results.
- Measure, track and analyze the performance of search, display, video & paid social campaigns across channels, and assess against goals (ROI and KPIs).
- Use data-driven marketing strategies to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the audience's journey.
Work with the marketing team, interns and agency
- Lead, motivate, mentor, and grow the performance marketing function within the marketing team.
Skills :
- Experience with paid channels (Google Ads, Facebook Ads, Quora Ads, YouTube Ads, Linkedin Ads, Twitter Ads, etc), Analytics (eg. Google Analytics, HotJar), Marketing Automation (eg. WebEngage), CRM (eg. Zoho, Salesforce) etc.
- Highly organized and autonomous, but also collaborative and able to work cross-functionally.
- A combination of analytical and creative thinking, with excellent attention to detail
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