Collaborative Strategy Development :

- Partner with the creative team to develop compelling briefs and communications, including print, digital, and video assets.

- Work closely with the Franchise Development, Product Sales, and Operations teams to address low sales issues and strategize on increasing footfall and boosting sales at outlets.

Targeted Sales Initiatives :

- Strategize with the Franchise Development Team to set lead generation targets and provide qualified leads.

- Collaborate with the sales team to enhance product sales across all outlets.

Launch Planning & Execution :

- Draft comprehensive plans for outlet openings, including pre-launch, launch day, and post-launch strategies.

- Develop new product launch plans and track their performance through detailed marketing reports.

Multi-Channel Campaign Management :

- Execute multi-channel campaigns ensuring consistent messaging across all customer touchpoints.

- Manage content updates, participate in events, document business processes, and provide additional sales support.

Market Insights & Customer Engagement :

- Gather and analyze customer and market insights to improve outreach strategies and increase customer conversions.

- Experiment with various organic and paid acquisition channels, including content creation, PPC campaigns, event management, and social media.

Content Creation & Performance Analysis :

- Produce engaging content for our website and blog that attracts and converts target groups.

- Measure and report on the performance of marketing campaigns to gain insights and assess against goals.

Budget Management :

- Prepare and monitor the marketing budget on a quarterly and annual basis, ensuring efficient fund allocation.

Strategic Partnerships :

- Build relationships with key industry players, agencies, and vendors to enhance marketing efforts.

Team Leadership & Development :

- Mentor and train subordinates, ensuring the execution of marketing activities and SOPs at both outlet and corporate levels.

- Conduct daily team meetings and prepare monthly marketing calendars