Collaborative Strategy Development :

- Partner with the creative team to develop compelling briefs and communications, including print, digital, and video assets.

- Work closely with the Franchise Development, Product Sales, and Operations teams to address low sales issues and strategize on increasing footfall and boosting sales at outlets.

Targeted Sales Initiatives :

- Strategize with the Franchise Development Team to set lead generation targets and provide qualified leads.

- Collaborate with the sales team to enhance product sales across all outlets.

Launch Planning & Execution :

- Draft comprehensive plans for outlet openings, including pre-launch, launch day, and post-launch strategies.

- Develop new product launch plans and track their performance through detailed marketing reports.

Multi-Channel Campaign Management :

- Execute multi-channel campaigns ensuring consistent messaging across all customer touchpoints.

- Manage content updates, participate in events, document business processes, and provide additional sales support.

Market Insights & Customer Engagement :

- Gather and analyze customer and market insights to improve outreach strategies and increase customer conversions.

- Experiment with various organic and paid acquisition channels, including content creation, PPC campaigns, event management, and social media.

Content Creation & Performance Analysis :

- Produce engaging content for our website and blog that attracts and converts target groups.

- Measure and report on the performance of marketing campaigns to gain insights and assess against goals.

Budget Management :

- Prepare and monitor the marketing budget on a quarterly and annual basis, ensuring efficient fund allocation.

Strategic Partnerships :

- Build relationships with key industry players, agencies, and vendors to enhance marketing efforts.

Team Leadership & Development :

- Mentor and train subordinates, ensuring the execution of marketing activities and SOPs at both outlet and corporate levels.

- Conduct daily team meetings and prepare monthly marketing calendars

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.