HR Head at Yavanna Software Exports LLP
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Yavanna Software Exports - Specialist - Search Engine Optimization Role (1-8 yrs)
DESIRED QUALIFICATIONS:
- At least 1+ years of experience in marketing, strategy or digital Marketing roles
- 1+ years of recent experience in SEO will be a plus
- Prior experience of working in client servicing will be a plus
RESPONSIBILITIES:
- Technical Analysis: Conduct comprehensive technical site audits on desktop as well as mobile to identify gaps like page indexing, text to HTML ratio, broken links, etc. and suggest recommendations. Also, enable the execution of optimization plans with the team leader and project managers.
- On-Page Optimization: Conduct a detailed analysis of all on-page attributes like H1 tags, meta-tags, title tags, etc. and provide recommendations based on SEO best practices for optimization. Also, enable the execution of optimization plans with the team leader and project managers.
- Content Strategy: With keyword research as the fundamental input conduct a deep dive on-site content to contribute to a content strategy. The strategy needs to provide the keyword to page mapping, identify content gaps and suggestions in the form of content calendars for both on and off the site. Also, enable the execution of optimization plans with the team leader and project managers.
- Off-page: Conduct in-depth link analysis by evaluating multiple link data points and properties. Categorize the links as positive or negative impact links and create action plans around link building or removal. Also, enable the execution of optimization plans with the team leader and project managers.
- SEO analytics: Conduct data analysis on SEO and derive actionable insights to enable continuous optimization. Be analytical and creative in representing SEO data in different reports.
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