About Yangpoo :

- Yangpoo means the world of unlimited possibilities. We are a forward-thinking company working on the cutting edge of technology and education. Our motto of #StayRelevant speaks to our authentic and evolutionary vision of - future planning- . This practice is the implementation of technology and processes that allow for rapid change as the world evolves and emerging technology is rolled out. Keeping employees and students relevant is our promise. We don- t just strategize but make it happen, by getting our hands dirty to help our clients.

- We possess strong domain expertise in the areas of University Collaborations, Online Program Management, Student Acquisition, Under Graduate Programs, and Post Graduate Programs & Executive Education. Our expertise also includes up skilling, reskilling and helping corporate learners and individual learners to #StayRelevant by providing them seamless learning opportunities.

About the role

- We are scouting for Digital Marketing Manager to join our team, who will be reporting to the Head - Digital Marketing

- If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Roles and responsibilities (but not limited to) :

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize the user experience

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

- Instrument in conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and qualifications:

- Relevant Bachelor's or post-graduation Degree in marketing or a related field

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

- Experience in setting up and optimizing Google Ad words campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.