Human Resources Executive at Xpecto® IT Solutions Pvt Ltd
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Xpecto - Senior Digital Marketing Executive (1-3 yrs)
Roles and Responsibilities -
- Plan and execute all digital marketing campaigns including SEO/SEM, email, social media and search, and display advertising campaigns.
- Analyse on-page, off-page, and technical factors of the site and provide recommendations to improve its overall SEO growth and performance.
- Conduct periodic keyword research, technical and content audits, and competitor analysis to discover new SEO opportunities and improve site traffic.
- Create high-quality content, including blog posts, social media content, and email newsletters, that is engaging, informative, and optimized for search engines.
- Measure and report the performance of all digital marketing campaigns, and assess them against desired goals.
- Maximize search engine visibility, traffic and conversions, and provide SEO recommendations.
- Conducting regular research into industry to keep abreast of latest Google updates, Search marketing technologies, Digital trends, etc. Keeping up to date with developments in SEM
- Collaborate with other marketing team members, web developers, and graphic designers to ensure brand consistency across all digital channels.
Requirements -
- Bachelor s degree in marketing, communications, or a related field (often preferred).
- Solid knowledge of digital media and marketing platforms, marketing tools, SEO, SEM, Paid advertising, etc.
- Minimum of 1 years of experience in Search Engine Optimization (SEO).
- Skilled at on-page and off-page optimization and keyword research and analysis.
- Knowledge of ranking factors and search engine algorithms.
- Proficient in English and excellent communication ability.
- Content writing is an added advantage.
Skills -
- On-Page and Off-Page Search Engine Optimization (SEO)
- Keyword Research
- Web Content Writing
- Content Marketing
- Email marketing automation tools
