We are looking for enthusiastic people in our team for Demand Generation Executive Role.

Job Description :

1. Use primary and secondary research techniques/existing database/prospect list to identify and confirm relevant prospects.

2. Research using online platforms like LinkedIn, ZoomInfo, etc.

3. Build an accurate customer/prospect database by profiling and capturing relevant customer/prospect information contacts & emails and more. Database enrichment / ongoing management and enhancement of the data quality.

4. Work on modern tools like Sales Navigator, Salesforce CRM, and other sales and marketing tools.

5. Identify the portfolio and requirements of the prospects and map them with Xoriant offerings.

6. Research to process leads and gather insights from marketing campaign to categorize the prospective leads and pass on to the sales team.

7. Perform valid and reliable market research to see latest trends and map them to Xoriant expertise.

8. Manage Demand Gen Campaigns - co-ordinate with vendors, internal teams, stakeholders to design, execute and track the campaign progress.

9. Interpret data, formulate reports, and make recommendations on campaign strategy enhancements for demand gen.

10. Understand the different domains and businesses and tech offerings from Xoriant to be able to create collateral abstracts, thought leadership topic recommendations, find relevant industry events for capability showcase, etc.

Qualifications - External :

1. 3- 4 years minimum experience in digital marketing campaigns; preferably in a large IT /B2B context. We are an exclusively B2B firm.

2. Graduation in Computers/ IT + Marketing specialization MBA.

3. Knowledge of Excel, PowerPoint, and Word is preferred. Knowledge of digital marketing tools and marketing automation tools (Pardot, Marketo, ABM Platforms etc.) is a big plus.

4. Data driven and capable of handling multiple tasks simultaneously. You will be working closely with multiple members of the team.

5. Self-motivated with good communication skills and comfort with US English.

Gauri Shah
Sr.Executive - Talent Acquisition
M: +91 8421165582
www.xoriant.com

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