Location: To be filled by the operations team (default is set as Others) - City- Mumbai

description : Content Writer :

We are looking for an enthusiastic individual to join our corporate marketing team who is capable of creating, engaging and original content for presenting our company to target audiences.

Dynamic and self-motivated Content Writer to help develop crisp and creative content to support website, marketing needs, command over grammar with excellent copy-editing skills, research, conceptualize and writing unique content.

Responsibilities :

- Market intelligence - Understand key buyers and influencers and develop compelling messaging appropriate for each.

- Competitive analysis - Working with product management and sales teams to analyse market and competition, differentiate capabilities, and re-frame competitive approach. Develop competitive marketing programs as appropriate.

- Content Creation - Create compelling content including solution datasheets, presentations, white papers, case studies, brochures, demos, blogs, webcasts, Web content, product videos, high-level demos and sales/partner enablement tools

- Proof Reading - Editing & proof reading content copy written by marketing OR technical team.

- Articulation - Articulate the benefits of product features and translate them into customer-facing messaging and product collaterals

- Strategy - Assist in development of go-to-market strategy, and work with cross-functional marketing/product management/corporate marketing teams to execute high-impact fully-integrated programs that drive pipeline growth, market leadership and awareness

- Launch Management - Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.

Key Skills and Experience :

- 7 - 12 years of experience in content/copy creation, product marketing for technology audiences

- Excellent written skills in English

- Good interaction and communication skills

- Ability to write in a variety of formats and styles for B2B audiences

- A knack for editing and proofreading with good research skills

- Technical writing experience, social media campaign writing experience is a big plus

- Good understanding of IT / technology Services area is needed

- Graduation in Literature/ Marketing Communications/ Mass Media/ Journalism/ etc. or other relevant fields

Functional area : To be filled by the operations team (default is set as Others)

Category : To be filled by the operations team (default is set as Others)

Industry : To be filled by the operations team (default is set as IT)

Skills : To be filled by the operations team - Marketing, Marketing

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