Xoriant Corporation - Executive - Marketing (3-7 yrs)
Location: To be filled by the operations team (default is set as Others) - City- Mumbai
Job Description :
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, case study, webinars, infographics, etc.)
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers) from website and social media channels.
- Optimize lead generation processes through email, content, and social channels.
- Drive consistent, relevant traffic and leads from our social network presence.
- Track, measure, and analyze all initiatives to report on social media ROI.
- Perform ad/landing page analysis and make recommendations for improvement.
Mandatory Requirements:
- MBA/BE degree or equivalent work experience.
- Active and well-rounded personal presence in social media, with a command of each network and their best practices.
- Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions.
- Proficiency in using social media tools & software to monitor social media conversations.
Functional area: To be filled by the operations team (default is set as Others)
Category: To be filled by the operations team (default is set as Others)
Industry: To be filled by the operations team (default is set as IT)
Skills: To be filled by the operations team - Marketing, Wordpress
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