Recruiter at Xlence Digital Marketing
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XLence - Search Engine Optimization Specialist (2-4 yrs)
Responsibilities:
- Develop optimization strategies that increase the company's search engine results rankings.
- Research SEO keywords to use throughout the company's website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
Requirements:
- 2-4 years of experience in successfully developing and executing SEO campaigns.
- Understanding of search engine algorithms and ranking methods.
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.
- Knowledge of keyword research and data mining tools.
- Able to complete competitive analysis of other companies within the industry.
- Excellent written and verbal communication skills (email, phone, etc.).
- Comfortable analyzing high volumes of data on a daily basis.
- Familiarity with WordPress or other content management systems.
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus.
- Advanced knowledge of Microsoft Excel and PowerPoint.
- Creative Thinking & Analytical skills for effective problem-solving.
- Research and problem-solving skills, outline & reports on project health/ status.
- Have the ability to manage multiple projects and remain flexible through multiple revisions while keeping keen attention to detail to identify and implement improvements.
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