HR Recruiter at Xerago
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Xerago - Content Writer (2-6 yrs)
About the Job :
We are seeking a talented and experienced Senior Content Writer to join our growing team.
Responsibilities :
- Develop high-quality and engaging content for both B2B and B2C audiences, aligning with brand voice and messaging.
- Produce a variety of content types, including blog posts, articles, whitepapers, case studies, product descriptions, and more.
- Craft compelling copy for marketing materials, including website content, emails, social media posts, and advertising materials.
- Ensure consistency in messaging across all platforms and campaigns.
- Collaborate with the marketing team to develop and execute content strategies that drive brand awareness, lead generation, and customer engagement.
- Conduct keyword research and implement SEO best practices to optimize content for search engines.
- Monitor and analyze content performance metrics, making data-driven adjustments as needed.
- Work closely with cross-functional teams, including marketing, design, and product teams, to gather information and insights for content creation.
- Collaborate with external stakeholders, such as agencies and partners, as necessary.
Requirements :
- Proven experience as a Content Writer with a strong portfolio of B2B and B2C content.
- Exceptional writing and editing skills with a keen eye for detail.
- Familiarity with SEO best practices and content optimization.
- Ability to adapt writing style to different audiences and industries.
- Strong organizational and time-management skills, with the ability to meet deadlines.
- Knowledge of current digital marketing trends and tools.
- Bachelor's degree in English, Marketing, Communications, or a related field.
