Xerago - Content Marketing Role (3-9 yrs)
Responsibilities :
1. Ideate, plan and follow up to demonstrate brand thought leadership
2. Arrive at ground level and in-depth marketing solutions to business challenges / objectives
3. Develop marketing strategies for prospects, clients and for Xerago
4. Ideate and assist writers in high quality, original and in-depth articles
5. Guide writers to maximize persuasiveness of their marketing articles
6. Create marketing angles to technical / functional content pieces
7. Assist in developing various forms of fresh content pieces such as infographics, videos etc.
Desired Candidate Profile :
1. Completed MBA marketing or have work experience in marketing an agency or B2B SaaS product
2. Strong understanding of marketing concepts
3. Strong understanding of digital marketing, digital analytics, campaign management and martech domains
4. Demonstrated ability to think from audience's standpoint
5. Demonstrated ability to write grammatically correct and persuasive content
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