Xerago - Content Marketing Role (2-5 yrs)
Responsibilities:
- Design content marketing strategies and set short-term goals.
- Undertake content marketing initiatives to achieve business targets.
- Create strategic content including blog articles, third-party articles, eBooks, key messaging, case studies, sales collateral, whitepapers, and website copy.
The ideal Content Marketer will have experience reaching target audiences, via social media platforms, including Twitter, Facebook and LinkedIn, and via community platforms, including corporate and industry blogs and forums.
- Understand the target audience and guide the writers to create content that is appropriate for them.
- Optimizing written content while respecting Search Engine Optimization (SEO).
- Create messaging and content for lead/opportunity nurturing programs for both the marketing and sales funnels.
- Ability to quickly conduct research on industries and topics within the business and tech categories.
- Learn and understand Inbound Marketing methodology.
- Generating new ideas to magnify customer engagement.
Requirements :
- At least 1-2 years of demonstrated work experience as a Content Marketer
- You are a natural at community building
- Ability to work with web publishing tools, and learn new ones
- Ability to predict audience preferences with an editorial mindset.
- Hands-on experience with SEO and web traffic metrics.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and writing skills in English.
- Ability to work with web publishing tools, and learn new ones
- You understand the complexities of messaging across multiple audiences and channels and are comfortable writing for different personas and media.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
